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Total views: 44 | Word Count: 662 | Date: Tue, 20 Sep 2011 | 0 comments
Facebook Advertising: Who, What and When
Are you using Facebook advertising for your business? One of the premier Dallas interactive marketing agencies, Cowgirl Interactive, stresses the importance of Facebook advertising. According to Cowgirl, Facebook advertising’s reach is extensive and its use of ad targeting is unparalleled. You can select ad targets based on age group, gender, marital status, work situation and even interests. Though Facebook’s advertising system can undeniably help you see success, its imperative that you follow the right steps in creating your campaign. Dallas interactive marketing company Cowgirl Interactive offers these tips for figuring out your WHO, WHAT and WHEN of your Facebook advertising campaign.
What - If the rise of group-buying websites like Groupon or Living Social has taught us anything, it’s this: people LOVE discounts.
That being said, that is your golden ticket to Facebook ad clicks. Offer info, of course, but offer some sort of incentive. A coupon code, a referral fee, a free giveaway, a contest entry – all of these will catch a user’s eye and push them to click that ad.
For example, companies like Cowgirl Interactive - Dallas interactive marketing agencies - they’d attempt to give the user some sort of value. Maybe “free SEO tips, when you sign up for our newsletter” or “$500 for referring our company” or “$1000 off your first Dallas SEO service.”
Who - In order to start a successful Facebook advertising campaign, you have to determine your WHO. Any Dallas interactive marketing company can tell you – this is your most important factor.
Who do you want clicking your ads? Who is your ideal consumer? Figure out the age, gender, and general lifestyle of your target. Maybe you won’t have a specific gender or location for your target customers, but the more details you can gather about her, the better.
Let’s take a discount textbook-selling website. Their target is students. Break that down. Their who is: 18-24, could be male OR female, is attending a college, follows a fairly abnormal schedule – late nights, early mornings, busy on weekends.
Another example –Cowgirl Interactive! They’re an interactive agency, Dallas-based. We’re business to business, so their WHO would be probably 30+, lives in Dallas, has an important position at a local company, and who works the fairly standard, 9-5 corporate schedule and is free on weekends.
Making this determination will help you figure out the next two steps – the WHAT and WHEN.
When - Your who directly correlates to your when. In Facebook advertising, you can set at what times of the day and what days your ads will display on. Remember in that last step how we discussed our targets’ schedules? That’s where this comes in.
For Cowgirl Interactive, the Dallas interactive marketing company, their target works the standard 9-5 work schedule. Since they are in need of web help (hence looking up Dallas interactive marketing agencies), he or she is probably not on social media sites like Facebook during the workday.
Consider the morning is taken up by showering, hitting the gym and getting the little ones off to school, and the weekends are filled with soccer games, grocery shopping and other household errands. Work is far from the mind then. So what does that leave? Weekday evenings.
So, as an interactive agency in Dallas, they would want to display ads Monday through Thursday, from 6-11. Get it?
Interested in learning more about Facebook advertising or starting your own Facebook ad campaign, contact Cowgirl Interactive agency Dallas, one of the premier Dallas interactive marketing agencies. If you do it right, you’ll see your return on investment in no time!
For expert advice or to start your own Facebook advertising campaign, contact Cowgirl Interactive agency Dallas, one of the premier Dallas interactive marketing agencies.
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