Top 3 Reasons Your Company Should Use Social Media - From a Dallas SEO Firm

Just a few years ago, social media sites were nonexistent. We communicated through phone, email or snail mail – and sites like Facebook, Twitter and Myspace were just distant dreams. Today, Facebook, Twitter and other social media sites are everywhere. They reach across all ages, genders and races, and are a bonafide gold mine for marketing a business. No longer are billboards, print ads and flyers necessary. These sites garner extensive reach to customers and target demographics, and, as Dallas SEO firm Cowgirl Interactive confirms, they give even more SEO clout to your already existing website. According to Cowgirl, these sites allow ¬a unique opportunity for search engine optimization, driving customers toward your products and your website. Here are Cowgirl’s top 3 reasons for using social media.

1. Easy Customer Service - Social media gives your customers the chance to interact with your company on a less formal, more intimate level. They can share likes, dislikes, questions and more one your Facebook wall or Twitter feed, and expect real-time answers. It breaks down the corporate “wall” between buyer and seller. By interacting with a company’s social site, the customer feels as if they’re interacting with a real person, not just a faceless, cold company.

Take Cowgirl Interactive for example, a search marketing company in Dallas. They use their Facebook page to share SEO tips, blog posts and valuable information. Customers and followers are welcome to ask questions, post comments or just “like” a post. When they do so, we respond in kind with answers, tips, or just good old “thank yous,” showing them we appreciate their interactions with our company. Social media truly allows you to be in charge of your brand’s image.

2. Search Engine Optimization - As a search marketing company, Dallas’ Cowgirl Interactive sees social media as the perfect opportunity to get found on the web. You should already have a search engine optimized website, so why not back that up with a search engine optimized Facebook page? It’s simple. You take those SEO keywords you used on your website, and you carefully and thoughtfully utilize them on your Facebook. Don’t just write a status update for no reason – plan, think and utilize those keywords in as much social media communication as you can. Search engines give heavy weight to social sites now, as their popularity has grown immensely in the past few years.

3. Brand Loyalty & Sharing - Sites like Facebook and Twitter allow customers to quick and easily share their favorite brands, products and companies. It’s word of mouth marketing at its finest and easiest. As the premier Dallas SEO firm, Cowgirl Interactive confirms that nothing can augment an SEO campaign like stellar marketing, and what better form of marketing is there than word of mouth?

Say you post a new product on Facebook. One of your followers love it so much, she shares it on her wall. Now her 873 friends know and have seen your product – and it only took a few quick seconds!

Want to learn more about the importance of social media on your business’ bottom line? Contact Dallas SEO firm Cowgirl Interactive today.

About the Author

For more on incorporating social media into your marketing plan, contact Dallas SEO firm, Cowgirl Interactive, the premier search marketing company Dallas.

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