Private Label Clothing or White Label Clothing is where you essentially are buying ‘blank’ clothing, and labeling it as your own brand. Yes, it’s a thing and yes even big brands do this!
Private Label Clothing is essentially buying a line of clothing that has no branding or ‘blanks’ directly through a manufacturer or wholesaler – and then branding them as your own. Yes, it is totally legal provided you aren’t infringing on any trademark or patent risks. Private Label Clothing is how many of the huge clothing brands work.
The advantage of Private Label Clothing is that you are selling your own brand rather than other people’s brand. So you are essentially putting your name on the clothing you are selling. It gives you good brand recognition and would set you apart from smaller boutiques that sell a variety of branding but have none of their own.
Having your own brand of clothing also allows you more variance with the pricing. No one else has your brand, so you can put whatever price you like on your clothing stock. As if you are selling clothing with the original tag, your customers could shop around for the cheapest price and go elsewhere to purchase.
First of all, you want a quality product – so always get a sample product and examine it carefully. Is this going to fit in with your brand?
You will also need to consider Minimum Order Quantities. How many pieces of clothing is the manufacturer’s minimum to buy? And can you afford that minimum quantity? The larger the manufacturer, usually the larger the minimum quantity to buy.
Our tips when looking for a private label clothing manufacturer:
Most places buy them from China – in bulk. Here is exactly where they get them from:
Physical stores cost a fortune. You need rent, fit-out, signage and a huge amount of insurance. Your cheapest plan is to go online. There are a variety of ways to get a great website for not a whole lot of money.
Shopify
Shopify is the best in our opinion. It’s easy to use and only costs $29/month. All you need to do is buy your own domain and then point it at your Shopify store and you have your own website!
You can even get a 7-day free trial here to try it before you spend a cent!
Other platforms similar to Shopify include:
The advantage of seeking out a private label clothing supplier in China is that it is affordable and they have low minimum order quantities. Here is our list!
YAROUDIf our lists don’t turn up the perfect clothing manufacturer for you – there are other ways to find one. Here are some ideas:
There are loads of wholesale directories around that will give you lists of low-cost suppliers. We recommend Salehoo as the best. They have a list of over 8000 wholesalers and over one million products from every country in the world. They do have a cost to join to see the list, however. BUT! We have negotiated a deal for you – one week’s joining fee for only $1. Grab the offer here –>
Stay at Home Mum Offer: Only pay $1 for a One Week Trial of SaleHoo
Trade Shows are a wealth of information as to what type of fashion is trending at the moment, what’s new and new suppliers. Here are some of the biggest and best trade shows to check out:
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