Customer Insights and Marketing Tips

It’s important to think about your target customers when creating new products. Baseball caps and dad hats appeal to a range of ages but they’re particularly popular with Gen Z customers in their mid teens to early 20s. To understand this audience a little better, it’s a great idea to do some research into Gen Z to find out what they’re into and what’s important to them. Some of the most successful artists on Redbubble have a talent for taking current themes, trends, or colors and blending them with their own art style.

Search Google for “Gen Z style”, “Gen Z trends”, or “Gen Z colors” to get started. And check out platforms like TikTok if you haven’t already. Some of this year’s trends include:

• 00s and 90s nostalgia – e.g. Y2K aesthetic, cow print, checkerboard
• Psychedelic 60s and 70s retro designs
• Fairycore, cottagecore, and goblincore – e.g. mushrooms, frogs, gingham
• Plants, nature, travel, outdoors
• Books, study and the dark academia aesthetic
• Vibrant colors, pinks, lilac, yellow, sage green, and natural, earthy tones

Many customers on Redbubble are shopping for gifts so also think about parents who will be buying for Gen Z during Back to School and holidays. This is especially important when it comes to tags and titles. Consider how both generations are shopping and browsing, and how you can make sure you’re showing up in relevant searches. It’s also important when you promote your new products. For example, if your Instagram followers are more likely to be parents of Gen Z teens you might position your products as great Back to School gifts.