High-tech vending machines that can produce customized Oreo cookies have gone on display at the South by Southwest festival. (Nabisco, Kraft Foods, Oreo)
High-tech vending machines that can produce customized Oreo cookies using a technique akin to 3D printing have gone on display at the South by Southwest festival in Austin, Texas.
The Oreo Trending Vending Lounge delivers "deliciously hyper-personalized and customized snacks based on real-time data collection" by allowing customers to see which flavors are trending on Twitter and choose their biscuit accordingly.
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"We're also revolutionizing the distribution process by creating the cookies in real time with experimental 3D printing technology," said Bonin Bough, Vice President of Global Media and Consumer Engagement at food company Mondelez International. "Now, we're connecting trending moments to the cookie itself in real time and in real life."
To start, users browse a selection of "trending flavors" displayed on a large touch screen panel on the front of the machine. Users choose from 12 flavors and colors of cream and then watch as their unique Oreo cookies are built.
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Custom-created by Maya Design, a technology design firm and innovation lab, the experimental machines use 3D printing technology to assemble the Oreo cookies in less than two minutes. Consumers everywhere can follow the conversation using the Twitter hashtag #eatthetweet.
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