There has been a lot of talk in recent months about how big the AR/VR market will become in the coming years. We are eagerly waiting to find out more about Microsoft’s Hololens, what the Metaio/Apple marriage has in store for us, and of course, what the Oculus consumer headset model will be capable of delivering. Needless to say, AR/VR are two incredibly versatile technologies and most sectors/industries can benefit from them.
Theme parks’ core business is to entertain, provide thrilling rides and out of the ordinary experiences. The theme park’s sector has been growing steadily these last years with percentages in the double digits for the Chinese market. This growth cannot be limited to more/bigger parks but rather to a diversified and cutting edge approach to the mix of attraction and rides. VR is exactly that cutting edge technology that will take theme park operators into the next generation and will deliver great entertainment and out of this world experiences.
Well to start, 3D simulators (or 4D, 5D, 6D … getting lost with all those Ds). VR will make the traditional red and blue 3D glasses look like prehistoric stuff. The guys at Red Bull have certainly understood how to use VR to create a thrilling experience.
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