What is the market for headphones?

08 Apr.,2024

 

Over-ear Headphones Market Insights

.The global Over-ear Headphones Market size was valued at USD 10.15 Billion in 2023 and is projected to reach USD 16.94 Billion by 2030, growing at a CAGR of 7.7% during the forecasted period 2024 to 2030.

The part of the audio equipment industry that focuses on the manufacturing, marketing, and distribution of headphones that cover the full ear and offer an immersive and high-fidelity audio experience is known as the over-ear headphones market. These headphones, sometimes referred to as circumaural or over-ear headphones, are distinguished by their large ear cups that enclose the ears, forming a seal that helps shield the wearer from background noise outside.

Due to developments in audio technology, consumer demands for high-end sound quality, and the popularity of diverse applications like gaming, music streaming, and virtual reality, this sector has experienced tremendous growth and innovation. Audiophiles and professionals in the music and entertainment industries prefer over-ear headphones because of their improved sound reproduction and boosted bass.

The ongoing development of wireless connectivity technologies like Bluetooth, which has resulted in the proliferation of wireless over-ear headphones and given customers increased mobility and convenience, is one of the key drivers impacting the over-ear headphones market. The growing need for noise-canceling technologies, which satisfy customers who want a continuous and immersive audio experience, also shapes the industry.

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Over-ear Headphones Market Trends

Current trends in the over-ear headphones market are dynamic, driven by both changing customer preferences and technology advancements. The prevalence of wireless networking, especially via Bluetooth, is still high and gives customers unmatched mobility. Furthermore, the market's emphasis on providing immersive audio experiences in a variety of contexts is shown by the increased demand for noise-canceling functions.

Intelligent Audio and Tailored Sound Quality

There appears to be an increasing need for headphones that can do more than just play music passively. Features like ambient listening modes for situational awareness, customizable levels of active noise cancellation (ANC), and customized audio profiles based on individual hearing preferences are what consumers are looking for. The development of AI assistants such as Google Assistant and Siri, together with the growing integration of these technologies, are the driving forces behind this trend.

Smooth Communication and Pairing of Multiple Devices

The headphone market is primarily driven by convenience and usability. Consumers want low latency performance for lag-free audio during video chats and games, seamless Bluetooth pairing, and multi-device connectivity for simple switching between computers, phones, and tablets. According to market research, features like voice assistants for hands-free operation, multipoint connections, and auto-pairing are becoming more and more popular.

Put Health and Well-Being First

Features related to health are becoming more and more popular in the over-ear headset industry. The headphones' biometric sensors monitor stress levels, heart rate, and even brain activity. When paired with AI-powered apps, this data can offer individualized insights and suggestions for bettering sleep, relaxation, and concentration. According to market data, there is an increasing need for headphones that provide entertainment and wellness benefits.

Over-ear Headphones Market Scope Of the Report

This report offers past, present as well as future analysis and estimates for the Over-ear Headphones Market. The market estimates that are provided in the report are calculated through an exhaustive research methodology. The research methodology that is adopted involves multiple channels of research, such as – primary research, secondary research, and subject-related expert advice. The market estimates are calculated based on the influence of the current market dynamics along with various economic, social, and political factors on the Over-ear Headphones Market. Also, various regulations, government spending, and research and development growth define the market data. Both positive, as well as negative changes to the market, are taken into consideration for the market estimates.

Over-ear Headphones Market Competitive Landscape & Company Profiles

The market report lists the major players involved in the Over-ear Headphones Market under the competitive landscape and company profile chapters. The major players in the market are evaluated based on their product and/or service offerings, financial statements, key developments, strategic approach to the market, position in the market, geographical penetration, and other key features. The chapter also highlights the strengths, weaknesses, opportunities, and threats (SWOT analysis), winning imperatives, current focus and strategies, and threats from competition for the top three to five players in the market. Furthermore, the list of companies included in the market study can also be customized as per the client’s requirements. The competitive landscape section of the report covers details in terms of the top five company’s ranking, key developments such as recent developments, partnerships, mergers and acquisitions, new product launches, etc., the company’s regional footprint, and company industry footprint as per the market and Ace matrix.

Company Regional Footprint

This section provides geographical or regional level reach or their sales network presence for each of company’s considered for profiling.

Company Industry Footprint

This section provides the cross-analysis of industry verticals and market players that gives a clear picture of the company landscape with respect to the industries they are serving their products and services.

Ace Matrix

This section provides company benchmarking into Active, Cutting Edge, Innovator, and Emerging based on their product and business strategy. In Which, product strategy includes parameters such as Breadth & Depth of Product, Focus on Product Innovation, Product features & functions, Scalability whereas business strategy includes parameters such as geographical reach, Industry Coverage, Inorganic Growth, and Roadmap.

Top Over-ear Headphones Market Companies

The Over-ear Headphones Market Report delivers an in-depth analysis of leading and emerging players in the market. The Report provides comprehensive lists of key companies which have been enlisted on the basis of type of products they are offering & other factors in Market. Among company profiling market analysis, the analysts who worked on the report gave the year of market entry for each mentioned player can be considered for the research analysis.

The “Global Over-ear Headphones Market” study report will provide a valuable insight with an emphasis on the global market including some of the Top Over-ear Headphones Market Companies such as Panasonic, Anker, Beats, Sony, Betron, Skullcandy, Vogek. 

Over-ear Headphones Market Segmentation

By Type

  • Wired Headphones
  • Wireless Headphones

By Application

  • Personal Computers
  • Portable Devices
  • Home Theater
  • Others

By Geography

  • North America
  • Europe
  • Asia Pacific
  • Middle East & Africa
  • Latin America

Over-ear Headphones Market Report Coverage

Research Methodology

The qualitative and quantitative data of the Over-ear Headphones Market is prepared through various research considerations such as subject matter expert advice, primary and secondary research. Primary research leverages valuable information from face-to-face and/or telephonic interviews and surveys, questionnaires, industry expert opinion, KOLs, customers, and others. Primary interviews are conducted regularly with industry experts to create in-depth expert information on the market and to substantiate the existing analysis of the data.

Secondary research done by Verified Market Reports research team through various sources such as

  • Company websites, annual reports, financial reports, investor presentations and SEC filings
  • Internal and external proprietary databases, relevant patent, and regulatory databases
  • National government documents, statistical databases, and market reports
  • News articles, press releases and web-casts specific to the companies operating in the market
  • Paid database

Verified Market Reports contacted various key opinion leaders from the same industry, who are top and mid-level executives from top companies as well as executives (marketing heads, regional heads) from End users to collect information/data such as the dominance of particular brand in each country as well as overall region, pricing of services and products.

The data for total sales was determined through primary research in each of the countries by interviewing key opinion leaders which included insights from

  • C-Level Executives
  • Marketing Manager, Brand Manager, Product Manager
  • Sales Manager, Sales Officer, Regional Sales Manager, Country Manager
  • Procurement Manager
  • Production Manager
  • Technical Personnel
  • Distributors

The subject matter experts act as a key link to validate and substantiate the key research findings and understandings as the experts have acquired extensive experience in the market over the years. Secondary research data for the Over-ear Headphones Market are collected from the internet, printed documents (company annual reports and research papers) related to the industry, industrial magazines, association findings, government websites, and others. These multiple information sources provide a key outline of the market.

A headphone is a pair of earpieces attached by a band positioned over the head, for listening to audio signals like speech and music. The benefits of using headphones are it provides better isolation from the outside world, gives the ability to focus, prevents it from damaging the hearings, and others. And thus these benefits also act as fostering factors for the growth of the market. According to The Verge, May 2019, Bose declared the launch of $399 Noise Cancelling Headphones 700. It comes with four mics, and the company makes big assurances about its voice isolation abilities and noise-canceling. This launch will challenge its competitors to come up with more innovative headphones and will help to foster the growth of the market.


Furthermore, increasing growth of the gaming industry act as one of the major factor for the growth of the market. Especially, in most online gaming listening and talking to other players is required to be able to play the game and this drives more gamer to own a headphone which is resulting to the increase in consumption of the product. Additionally,

the increasing smartphone users also act as one of the driving factor for the growth of the market as it has the ability to be connected with the device to be able to listen to music or speech with focus.

Moreover, different companies like Sony, Samsung, JBL, and others are trying hard to come up with innovative headphones that feel and sounds better so as to be able to grab more customer to their products act as one of the propelling factor for the growth of the market.

Rising growth of the music industry is one of the major factors which propels the growth of the market. This is because music genres such as hip-hop, pop, rock, EDM, and others has a huge audience worldwide and also most people prefer to listen to those songs repeatedly using a headphone and thus this act as one of the fostering factor for the growth of the market. Furthermore, vital music videos and audio which are gaining more listeners across the globe act as one of the increasing factors for the growth of the market.  According to FIPI 2018, the global recording industry has a revenue of  19.1 USD billion in which 58.9% digital channel, 32.9 % is paid steaming, and A& R marketing.

The innovation of  3D surrounds sound headphones which has the ability to take the user to a whole new dimension while listening can act as an opportunity for the growth of the market.

Key Market Driver -

Raising growth of music industry is propelling to rise in demand of headphone which act as one of the main driving factor for the growth of market.

Key Market Restraint -

The availability of counterfeit products in the market acts as one of the restraining factor which hampers the growth of the market


However, the presence of a large number of counterfeit products at a lower price is attracting more people in this type of product which is resulting to hamper and restraint the growth of the market.

Key Players Covered:


The major key players which are operating in the headphone market include Skullcandy, Inc.; Bose Corp.; Sennheiser Electronic; and Shure, Inc, Apple, Inc.; JVC; Sony Corp.; Skullcandy, Inc.; AKG Acoustics GmbH/Austria. These players are aiming to manufacture products that have better battery life, more durable, better looking, better sound quality, and others to meet the demand of today’s consumers.

The global headphone market is segmented into by technology, by distribution channel, by application, and by region.

Based on technology the market is segmented into wired and wireless. Wired segment is anticipated to hold a larger share in the market since wireless headphones are costlier and most of the batteries doesn’t last long enough to meet the consumer’s requirements.

Furthermore, based on the distribution channel the market is grouped into hypermarket/supermarket and online. Online distribution channel acquires more share as compare to hypermarket/supermarket because of availability of more discounts, more varieties, and the ability to get delivered at home or office.

On the basis of application, the market is fragmented into gaming, music& entertainment, virtual reality, and others. Music & entertainment is considered to hold the major share because a large portion of the global population has more interest in music & entertainment.  

Regional Analysis:


According to geography, the market is segmented into North America, Europe, Asia Pacific, South America, and Middle East & Africa.

North America is the dominating region and is expected to contribute its dominance during the forecast period. Some of the factors which contribute to the growth of the market in this region are the availability of more quality headphones, the presence of large music audience, home of the world largest music and entertainment industries and others. Additionally, the availability of numbers of video and audio recording studios in this region also propels the demand of the product in this region. 

The Asia Pacific is the second dominating region and is projected to be the fastest-growing region. The contributing factors which drive to the growth of the market in this region include changing culture and lifestyle, the advancement of technology, an increase in disposable income, urbanization, and others. According to IFPI, Asia Pacific is showing a music industry growth revenue of 5.4% in 2017 which is one of the propelling factor for the growth of the market.

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Segmentation






 ATTRIBUTE


  DETAILS



By Technology




  • Wired

  • Wireless






By Distribution Channel




  • Hypermarket / Supermarket

  • Online






By Application




  • Gaming

  • Music & Entertainment

  • Virtual Reality

  • Others






By Geography




  • North America (U.S., Canada, and Mexico)

  • Europe (France, Germany, Italy, Spain, U.K., Russia, and Rest of Europe)

  • Asia Pacific (China, India, Japan, Australia, and Rest of Asia Pacific)

  • South America (Brazil, Argentina, and Rest of South America)

  • Middle East & Africa (South Africa, UAE, and Rest of ME&A)






Key Industry Developments



  • In January  2020, JBL announced the launch of JBL CLUB Headphone which comes with smart assistant technology and advanced noise cancellation.

  •  In May 2016, Sennheiser publicized its launch of Sennheiser HD 650 which is a dynamic hi-fi stereo headphones which comes with the Apogee Groove which is a high-performance headphone amp and USB DAC.

What is the market for headphones?

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